Pariplay Partnership Will Power Up PlayStar Casino’s 2022 NJ Launch Plans

Written By Bill Gelman on May 11, 2022
PlayStar Casino Pariplay

PlayStar Casino is making its way to the USA, more specifically the NJ online casino market.

And the launch will mark the North American debut for PlayStar Gaming.

While we don’t have a launch date yet. we do know the PlayStar NJ Casino app will be powered by Aspire Global’s Pariplay Ltd.

Pariplay announced the news via a Tuesday press release.

Additionally, Wizard Games, which is Pariplay’s in-house development studio, will provide content to PlayStar NJ online casino customers. The deal includes popular titles like:

  • Dragons of the North
  • Rumble Rhino Megaways
  • Wildwood Buffalo

When PlayStar Casino does make its NJ debut, it will do so via the Ocean Casino Resort Internet gaming license.  Ocean online casino, betParx  and Tipico Casino are live now.

What Pariplay deal means for PlayStar NJ launch

Pariplay is licensed by the New Jersey Division of Gaming Enforcement.

According to the press release, the company has targeted North America as a major growth area for the business, signing a plethora of key commercial deals in the continent over the last year.

PlayStar is one of them as they will be using the Pariplay Fusion aggregation platform. It features thousands of titles from the industry’s leading game developers as well as a suite of back-office conversion and retention tools that enhance player value.

And all of this is key for an industry newcomer such as PlayStar Casino.

Adam Noble, Chief Business Development Officer at PlayStar, talked about how the Pariplay portfolio will provide “engaging and varied content.”

“Pariplay’s Fusion platform gives us immediate access to a huge portfolio of engaging and varied content, ensuring that we are providing a breadth of choice for players that will be key for both acquisition and retention,” Noble said.

And from a Pariplay perspective, PlayStar is the latest “innovative and exciting partner” to achieve the company’s North American business goals.

“The company’s’ exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world,” Andrew Maclean, VP of Sales at Pariplay, said.

Finding players in a crowded, mature NJ online casino market

Few will argue that attracting NJ online casino players will be one of PlayStar’s biggest challenges ahead.

We are talking about the most mature US Internet gambling market. Debuting in 2013, there are now more than two dozen NJ casino and poker apps available.

So why would a player who is loyal to say BetMGM or Golden Nugget online casino switch?

The players like the slots library or live dealer offerings and already have funds available.

With a new casino like PlayStar, players will need to download the app, register and make that initial deposit.

And at the time of this writing, there was no preview available as to what games PlayStar Casino may include when the app does launch.

Looking at the PlayStar Gaming website, it doesn’t provide much detail yet regarding what to expect. However, there is a brief blurb, regarding the PlayStar experience:

“PlayStar Casino will differentiate through personalization, engagement and exemplary customer service that makes players feel like they are the star of the show. Our proposition is backed by extensive market research and analysis of consumer behavioral patterns to ensure maximum engagement and entertainment.”

NJ online casino players will soon find out what this means for them.

For now, with the Pariplay deal in place, PlayStar Casino is one giant step closer to making NJ players “the star of the show.”

 

 

 

Photo by Shutterstock
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Bill Gelman

Bill Gelman has been reporting on the NJ gambling market since 2018, right around when the Garden State launched sports betting. Bill transitioned from lead writer for PlayNJ and NJ Gambling Sites to his current role as managing editor in 2020. Besides offering in-depth analysis on NJ gambling market trends and news, Bill regularly sits down with Atlantic City casino industry executives to offer readers exclusive interviews and comprehensive coverage. Bill received a bachelor’s degree in journalism from Ithaca College. He has contributed to other Catena Media sites including The Lines, Legal Sports Report, PlayPennsylvania and PlayCanada.

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